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Index |
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Awareness Preference. Most liked ... Usage. Used agencies Ags used for creative / comm. strtg. Ags used for media / media strategy Usage. General usage behavior Preffered way of allocating activities Usage. Specialized agencies Number of specialized agencies used Usage. Selection of agencies Habits for the selection of the agency The basis of the call to pitch Usage. Camp. effic. measurement Habit of measuring the efficiency Usage. Payment elements Satisfaction Domains of dissatisf./necess. improv Possible ways of improving satisf. Loyalty Ceasing the collab. with an agency |